Philadelphia: Cash for Clunkers

What Is “Cash for Clunkers?”

Cash for Clunkers refers to a government program called Car Allowance Rebate System (CARS). Under this program, the government gave incentives to consumers to purchase more fuel-efficient cars. When you traded in your less fuel efficient vehicle for a new, more fuel efficient vehicle, you’d get a voucher ranging from $3,500 to $4,500.

The program was designed to provide stimulus to the economy by boosting car sales, while at the same time, putting safer, cleaner and more fuel-efficient cars on the roads.

The program had been very popular and helped to revive the auto industry and economy, however funds quick ran out and the program’s end date is August 24, 2009 (it began on July 1, 2009).

So basically, if a dealership is offering you this deal – proceed with extreme caution and read all of your paperwork thoroughly.

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Philadelphia: Jeep Named Top Patriotic Brand in the United States

Philadelphia: Cherry Hill Jeep is proud to announce that Jeep has once again, for the second year in a row, been named the #1 Patriotic brand in the America.

With Independence Day around the corner, Jeep, Levi Strauss and Coca-Cola are the top three most patriotic brands in American, according to a Brand Keys survey.

Colgate and Disney round out the top five. Apple, Amazon, Facebook, Google, eBay, Walgreens and Sam Adams all move into the top 50.

Marketers like the July 4th holiday because it gives them an opportunity to bring out the patriotic flag-waving and red-white-and-blue motifs, said Robert Passikoff, founder and president of Brand Keys, Inc., the New York-based brand loyalty and customer engagement research consultancy.

“Marketers cue the marching bands and majorettes, and look to leverage all the patriotic emotions that symbolize America,” Passikoff says.

To determine which brands actually led when it comes to patriotism, Brand Keys did a statistical “drill-down,” part of a larger brand values survey, to identify which of 225 brands were more associated with the value of “patriotism.”

The consultancy had 4,680 consumers ages 16 to 65 evaluate a collection of 35 values, including “patriotism.”

Brand engagement is more emotional than it is rational, Passikoff says.

“When it comes to engaging the consumer, waving an American flag and actually having an authentic foundation for being able to wave the flag are two entirely different things and the consumer knows it,” he says. “More importantly, believability is key to the engagement paradigm. The more engaged a consumer is with a particular emotional value and the associated brand, the more likely they’ll trust that emotion and act positively on that belief.”

It’s not surprising that many brands in the top 50 are American icons.

“This is not to say that other brands are not patriotic, or that they don’t possess any patriotic resonance,” he says.

Rational aspects like being an American company, or being “Made in the USA” or having nationally directed CSR activities and sponsorships all play a part in the make-up of any brand.

The company received comments last year about how some of the top 50 most patriotic brands didn’t belong there because they weren’t actually manufactured in the United States.

“That’s the rational side of decision-making,” he says “One thing marketers should have learned about brands over the past couple of decades is that those brands that can make an emotional connection with the consumer always have a strategic advantage over competitors when it come to the marketplace battle for the hearts, minds, and loyalty of consumers.
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Philadelphia: Kelley Blue Book name Jeep Patriot and Jeep Compass Most Affordable SUVs of 2014

Philadelphia: Cherry Hill Jeep is proud to announce that Kelley Blue Book gave the Jeep brand two accolades for 2014 Most Affordable SUVs, with the Jeep Patriot ranked first and the Jeep Compass ranked second.

With a low starting Fair Purchase Price of $15,851, the Jeep Patriot takes the title of most affordable SUV by a mile. The Patriot gives you the cool looks of a classic off-roader, with a practical, efficient compact SUV underneath. It gets fuel economy of up to 30 mpg on the highway, and has lots of room for gear.

Jeep offers two models for less than $20,000. The Compass brings unique styling to the compact SUV category, blending hatchback proportions with a Grand Cherokee nose. The Compass is available with a starting Fair Purchase Price of $18,392.

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Philadelphia: 2014 Jeep Cherokee is off-road tough and luxurious

Philadelphia: 2014 Jeep Cherokee is off-road tough and luxuriousFor an extraordinary off-road experience, the 2014 Jeep Cherokee has little competition since this rough-and-tumble crossover is all about driving in any condition – but that includes taking it easy for a trip to the mall or date night too.

When you consider a small crossover for off-roading, the 2014 Jeep Cherokee can keep up. It also has the V-6 engine option, the same six-cylinder variety offered in the Grand Cherokee.

With four trim levels on the Cherokee, this SUV holds five passengers with choices of the Sport, Latitude, Trailhawk or Limited variety.

On the Sport, you can expect 17-inch steel wheels and all-season tires, full power accessories, keyless remote entry, tilt-and-telescoping steering wheel and a handy 60/40-split folding and reclining rear seat.

For technology additions there is Bluetooth connectivity, as well as a 5-inch touch-screen interface, USB for connecting and an SD card reader. If you want to add more, you can up the features with the Cold Weather Group package, which will give you a wiper de-icer and heated front seats. Stand-alone additions include alloy wheels, a rearview camera and a CD player, which does not come standard on the Sport trim level.

On the Latitude, you get all of the above, plus alloy wheels, roof rails, fog lights, privacy-tinted glass, LED interior lighting, a folding front passenger seat, leather-wrapped steering wheel that also includes audio controls and a 115-volt outlet. To add on to this trim level, there is a good range of choices from the V6 engine to front/back sunroofs in which the front roof completely opens. You also can opt for a higher-end audio system and 8.4-inch touch-screen interface.

The Comfort/Convenience package will give you a power lift gate, automatic headlights, dual-zone automatic climate control, eight-way power driver seat, rearview camera and a remote start option.

The Trailhawk is the Jeep Cherokee’s off-road star and only comes in a 4WD with 17-inch wheels and all-terrain tires. The suspension tuning is geared to dirt road capability, and there is also a rear locking differential, skid plates with tow hooks and an 8.4-inch touch-screen with satellite radio. To upgrade this trim level, the Comfort/Convenience package can be added, but with a panoramic sunroof that opens over the front and rear seats as well as  leather upholstery.

The Technology package option will add automatic high-beam control, adaptive cruise control, forward collision, lane-departure warning, blind-spot and rear cross-traffic warning systems and a parallel and perpendicular parking assist.

On the high-end Limited, you get all the Trailhawk features except the off-road goodies, but still there is the same interior technology features. The Limited also comes with 18-inch alloy wheels and all-season tires, automatic headlights, keyless ignition/entry and heated front seats as well as a heated steering wheel. There is leather upholstery and a cargo cover with a rearview camera.

For additional features on this trim, you can opt for the same add-ons as on the Trailhawk, but the Luxury Group Package is the option versus the Trailhawk’s Comfort/Convenience package and along with a power lift gate you can add the features on the Luxury Group Package of xenon headlights, upgraded leather upholstery and ventilated front seats.

Under the hood, the 2014 Jeep Cherokee has a 2.4-liter four-cylinder engine with 184 horsepower and 171 pound-feet of torque. On the three higher trim levels you can choose instead the 3.2-liter V6 engine that ups the horsepower to 271 with 239 pound-feet of torque. For all trim levels you get a nine-speed automatic transmission.

Since the 2014 Jeep Cherokee is all about taking it off the road, for the hardy driver the 4WD can be had with either engine type too.  Taking that a step further you can choose between two different 4WD systems. The standard system on the Sport, Latitude and Limited is of a light duty variety, the Active Drive I 4WD system good for winter roads. On the Trailhawk, or as an option on the other trims, it’s the Active Drive II system with low-range gearing.

For safety, the 2014 Cherokees has antilock disc brakes, stability and traction control, front and rear seat side, side curtain and front knee airbags as well as the optional rearview camera that comes as an option on all models. The Trailhawk and Limited trims also have the optional  packages with even more safety features like a forward collision warning system that has an  automatic brake intervention when needed, a lane-departure warning system and blind-spot and rear cross-traffic alerts.

If you are used to Jeep Grand Cherokee luxury, the 2014 Cherokee redesign has stepped up in this department, as well. The interior has a quality look and feel, and the Jeep styling can’t be beat. The knobs and dials are ultra-easy to use and for passengers even the rear seat reclines. There is also plenty of head room, but passenger comfort does cut into the cargo space so that even with the seats down in the back there is only 54.9 cubic feet available for hauling.

The 2014 Jeep Cherokee’s four-cylinder has been built tough to drive aggressively when needed; however, getting up to speed on the highway takes more time than the competition. With the V-6, you get a stronger bang for the buck – and it’s an easy drive, taking the highway and the dirt with ease.

For the off-road junkie, the Trailhawk trim stands out from the competition, but all around the 2014 Jeep Cherokee knows what it means to perform.

Should You Need to Know: Take note of the 2014 Jeep Cherokee’s four-wheel-drive Selec-Terrain dial offering choices of Auto, Snow, Sport and Sand/Mud modes. On the Trailhawk, you also get an added Rock mode choice.

Miles Per Gallon: The 2014 four-cylinder Jeep Cherokee provides 21 mpg in the city and 28 mpg on the highway. The V-6 engines deliver 19 mpg in the city and 27 mpg on the highway.

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2014 Jeep Grand Cherokee Overland

“This car will give you all of the performance, all the luxury, all the style you could want from an SUV at any price.” - Alex Le Friec from


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Ram 1500 Laramie Longhorn Redefines Premium Pickups

Cherry Hill RAM: 2013 Ram 1500 Laramie Longhorn Named to Ward’s 10 Best Interiors List for 2013From
The Laramie Longhorn is one of few entries in this year’s Ward’s 10 Best Interiors competition to receive near-perfect scores cross the board, with one juror commenting that this is what a truck would look like “if Bentley made pickups.”

Supple leather is everywhere, in just the right shade of saddle brown that fits with the dusty copper motif of the great American West. Lightly finished real burled walnut trim, as if repurposed from fence posts or a classic barn, is applied throughout the cabin.

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2013 Dodge Dart: Eco-Friendly Extreme

Many of today’s drivers try to at least be aware of their vehicles impact on the environment. And while many manufacturers try to catch up to this growing trend, the 2013 Dodge Dart leaves them in the dust.

On this Earth Day, Detroit is flexing its eco-muscle and offering cars that get better gas mileage, use recycled products and cheat the wind. All in an effort to save money and the environment.

The Dodge Dart helps save the environment by offering world class aerodynamics and getting 41 miles per gallon

This Dodge packs a powerful punch in the Earth-friendly department. At the end of each Dart’s life ALL the plastics and metals can be recycled.

The Dart’s carpets are made from recycled milk jugs, and the noise cancelling padding in the trunk is made from recycled denim jeans.

But that’s not all! The power steering operates without toxic fluid and the time between oil changes are now farther apart.

“With the Dart you can go up to 8,000 miles before you are required to get an oil change, which is good for the environment because of less waste,” says Peter Milosavlevski, Dart’s Organization Engineer.

Chrysler is dedicated to being eco-friendly.

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2013 Ram 1500 SLT V-6 Big Horn Quad Cab

2013 Ram 1500 SLT

For the 2013 model year, the Ram 1500 received a comprehensive refresh was named our 2013 Truck of the Year in the process. After spending some extended seat time in a mid-range Ram 1500 SLT Big Horn V-6, our decision to give Ram the award for 2013 was firmly validated.

Having already experienced the opulence of the leather-lined Laramie Longhorn, we purposefully selected a mid-pack trim level that would be representative of a large volume of sales, as well as within reach of the majority of new truck buyers. Apart from the rich leather, fine stitching and luxury features of the Longhorn, we wanted to examine the Ram 1500 on its inherent merits, not just the icing on the cake.

Even in the workmanlike SLT Big Horn V-6 trim, the Ram impresses. Aside from a generous level of equipment relative to similarly-priced competitive models, the Ram’s performance, comfort and refinement all stood out as baked-in traits that buyers would get regardless of trim level.

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2013 Chrysler 200 convertible, sir

In a classic “Simpsons” episode, Homer objects when his wife wants to leave a ritzy private club because she’s uncomfortable with all the high-brow snootiness. “But, Marge,” Homer protests, “it’s the first time anyone’s ever called me ‘sir’ without adding ‘you’re making a scene.’ ”

I can relate.

During our recent stint with the 2013 Chrysler 200 Limited convertible, the surprising elegance of this affordably priced drop-top drew a bevy of gushing compliments. Among them was one from a young lady strolling past our top-down 200:

“I’d sure love to have your car, sir.”

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2013 Chrysler Town & Country: Minivan Popularity Continues

2013 Chrysler Town & CountryFrom
Thirty years ago, Chrysler’s tinkers put a van body on a car-like front-drive platform and the modern minivan was born.

A flexible beast of burden good at hauling both people and cargo, the Chrysler, Dodge, and Plymouth minivans became a big hit in suburbia – and thus played a large role in the company’s escape from insolvency. Their considerable profitability was why the folks at Chrysler called them “the crown jewels.”

Indeed, Chrysler gets more than a third of the apple. It gets more than half. U.S. sales of Chrysler’s three minivans – Chrysler Town & Country, Dodge Grand Caravan and a pure cargo variant called the Ram Truck Cargo Van – totaled 260,287 last year. That’s almost 16 percent of Chrysler’s total vehicle sales for 2012, which was 1.61 million.

The minivan has been able to stay in the half million-per-year sales range, in Velisek’s view, because of the functionality edge it holds over crossovers. Simply put, it’s roomier than most crossovers. I can’t think of a crossover that will carry a 4-by-8 sheet of plywood.

The Chrysler Town & Country and the Dodge Grand Caravan utilize the same architecture and mechanicals. The difference is in their amenities and price. The Dodge has a base price of $19,995, which is rather remarkable for a minivan that has 144 cubic feet of cargo space, gets good pep from its 3.6-liter V-6, and boasts EPAs of 25 m.p.g. on the highway.

The Town & Country, while it uses the same bones, the same 280-horsepower Pentastar V-6, and the same six-speed automatic, is markedly more upscale. The base Touring model starts at $30,395, and the top-of-the-line Limited opens at $40,395. The middle-of-the-pack Touring-L that I spent a recent week in based at $33,395.

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